Strategic Analysis of eBay: Martin Lüthge
Strategic Analysis of eBay:2. Auflage Martin Lüthge
What do legendary leaders from Disney, GE, GM, Johnson & Johnson, Boeing, eBay, Microsoft, Time Warner, LensCrafters, Chiquita, Walmart, Pepsi, and Saatchi+Saatchi have in common? They all learned the critical importance of core values as managers at Procter & Gamble. Many of these leaders have remained members of the P&G Alumni Network and now you can share in their powerful lessons learned with The P&G Alumni Network´s When Core Values Are Strategic. This practical resource for emerging leaders offers no-nonsense insights into why values really are so important, and identifies practical ways to propagate, strengthen, and act on them. Bringing together contributions from influential P&G alumni worldwide, it offers a legacy to future leaders across organizations of every type and size. Discover why core values are timely, universal, and the secret to long-term success and learn how top executives were shaped at P&G to make historic change in energy, aviation, technology, government, transportation, entertainment, healthcare, consumer packaged goods, and other industries. Find out how to build a learning culture that increases shareholder value, see why values and marketing initiatives are inseparable, and much more. Procter & Gamble and P&G are trade names of The Procter & Gamble Company and are used pursuant to an agreement with The Procter & Gamble Company. P&G Alumni Network is an independent organization apart from The Procter & Gamble Company. 1. Language: English. Narrator: Kevin Foley. Audio sample: http://samples.audible.de/bk/adbl/008318/bk_adbl_008318_sample.mp3. Digital audiobook in aax.
Wise, practical, and profitable letters to entrepreneurs, leaders, managers, and business owners in every field - from a leading executive, investor, and business founder. More than 600,000 new businesses are launched each year. How can a start-up find the funding it needs to survive? When, if at all, should a company go public? How does an entrepreneur build and manage a workplace - and create a lasting legacy? Maynard Webb has helped found, fund, and grow dozens of successful companies, and has driven strategic change at Salesforce, eBay, Everwise, and Visa, among other worldwide corporations. Known for offering savvy insight, encouragement, and a dose of reality in the form of engaging personal letters to a select group of business leaders, Webb now shares his lessons with the rest of America’s aspiring entrepreneurs - at any age and stage in their careers - in Dear Founder. Featuring more than 80 inspiring, informative, and instructive letters, Dear Founder is rich with sound advice on an array of business topics, from turning your idea into a reality to building a culture, to reaching key financial goals. This audiobook is an indispensable guide to navigating the realities, risks, and rewards of being your own boss - and founding the company of your dreams. 1. Language: English. Narrator: Chris Ciulla. Audio sample: http://samples.audible.de/bk/aren/003575/bk_aren_003575_sample.mp3. Digital audiobook in aax.
Although it is among the oldest of market institutions, the auction is ubiquitous in today´s economy, used for everything from government procurement to selling advertising on the Internet to course assignment at MIT´s Sloan School. Yet beyond the small number of economists who specialize in the subject, few people understand how auctions really work. This concise, accessible, and engaging book explains both the theory and the practice of auctions. It describes the main auction formats and pricing rules, develops a simple model to explain bidder behavior, and provides a range of real-world examples. The authors explain what constitutes an auction and how auctions can be modeled as games of asymmetric information - that is, games in which some players know something that other players do not. They characterize behavior in these strategic situations and maintain a focus on the real world by illustrating their discussions with examples that include not just auctions held by eBay and Sotheby´s but those used by Google, the US Treasury, TaskRabbit, and charities. Listeners will begin to understand how economists model auctions and how the rules of the auction shape bidder incentives. They will appreciate the role auctions play in our modern economy and understand why these selling mechanisms are so resilient. 1. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/001844/bk_gdan_001844_sample.mp3. Digital audiobook in aax.
From Silicon Valley leader Maynard Webb, how we can leverage technology to change how we work. Maynard Webb has always been the go-to guy when Silicon Valley companies have thorny problems. Whether revamping eBay´s crashing servers (transforming their technology weaknesses into a competitive strength) or investing in emerging technology start-ups, Webb brings strategic and operational savvy to every issue and venture. In his first book, Webb brings this same focus to tackle outdated models of work, created a century ago, which no longer sync up with either individual or employers´ needs. Through a unique framework, Webb identifies 4 different mindsets around work (the company man, CEO of your own destiny, disenchanted employee, and the aspiring entrepreneur). It organizes those who are self-motivated versus those who are waiting to be discovered and aims to give listeners the tools to become more self-actualized, happier, and ultimately more fulfilled in their careers. In identifying a paradigm shift that is already underway, Webb demonstrates clearly how to harness technology to embrace our own personal happiness, allowing people to become more productive at work and also spend more time with their families.Contains a framework that demonstrates how we can leverage technology to create better job opportunities and foster more balanced livesWritten by Maynard Webb, chairman of LiveOps, former COO of e-Bay, founder of Webb Investment Network (WIN), and board member of Yahoo! and salesforce.comIncludes personalized worksheets and empowering action-oriented advice Rebooting Work reveals how anyone can take control of his or her own future, finding greater fulfillment, productivity, and happiness. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Brad Lawrence. Audio sample: http://samples.audible.de/bk/adbl/010222/bk_adbl_010222_sample.mp3. Digital audiobook in aax.
You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget. Using both Internet-based and creative offline ideas, you´ll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and build a foundation for your business. Free Marketing offers simple, actionable advice to help you: Use your expert knowledge to create compelling content that attracts customers and enhances your credibility Create a ´´squeeze page,´´ the most powerful one-page website you´ll ever build. Create the 24 marketing videos you need to grow sales Implement a proven method to use eBay for publicity (which the author used to earn $30,000 and tons of free publicity off just one auction) Develop efficient online marketing habits that generate leads and boost your SEO Address smart phone trends with a strategic mobile marketing plan Don´t let your marketing budget limit you anymore Free Marketing proves that the most powerful marketing strategies can also be the cheapest. 1. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/000614/bk_gdan_000614_sample.mp3. Digital audiobook in aax.