Angebote zu "John" (28 Treffer)

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The Maui CEO
19,99 € *
zzgl. 3,00 € Versand

Have you always dreamed of leaving your mundane job and owning your own business? The Maui CEO is a practical guide for any new entrepreneur that demonstrates how to develop a business from idea to launch. Maui CEO provides specific tips on how to dominate and manage an entire competitive segment on eBay. Author John Tennant, an experienced dot-com business owner and professor, shares his vast knowledge about eBay--a critical channel for product businesses. Mr. Tennant helps you decide which product to buy for resale, and provides practical direction on how to: Develop an online business identity and incorporate in Nevada Find sellers in China Order and import your first container of product Outsource Web development, site hosting, and merchant integration Locate warehouse space and manage inventory Avoid fraud with eBay, escrow, and PayPal The Maui CEO will help you create a product-oriented business that will quickly be up and running, and can easily be managed from any location. If you are ready to earn the coveted eBay title 'category killer,' then don't wait any longer--get started today!

Anbieter: Thalia AT
Stand: 05.12.2019
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The Brand Innovation Manifesto
31,99 € *
ggf. zzgl. Versand

The days of the image brands are over, and 'newmarketing' has gone mainstream. The world's biggestcompanies are pursuing a post-advertising strategy, moving awayfrom advertising and investing in leading edge alternatives. In thevanguard of the revolution has been John Grant, co-founder of thelegendary agency St. Luke's and author of The NewMarketing Manifesto, whose radical thinking has informed ageneration. Now Grant is set to stun the industry again. In The BrandInnovation Manifesto, he redefines the nature of brands,showing why old models and scales no longer work and revealing thatthe key to success today is impacting people's lifestyles(think Starbucks, iPod and eBay). At the heart of the book is theconcept of the 'brand molecule' to which new culturalideas can be constantly added to keep pace with change. Cataloguing32 classes of idea, Grant presents a practical approach to mixingand matching them within your own market to develop new brand ideas- and new ideas for existing brands.

Anbieter: Thalia AT
Stand: 05.12.2019
Zum Angebot
The Brand Innovation Manifesto
31,99 € *
ggf. zzgl. Versand

The days of the image brands are over, and 'newmarketing' has gone mainstream. The world's biggestcompanies are pursuing a post-advertising strategy, moving awayfrom advertising and investing in leading edge alternatives. In thevanguard of the revolution has been John Grant, co-founder of thelegendary agency St. Luke's and author of The NewMarketing Manifesto, whose radical thinking has informed ageneration. Now Grant is set to stun the industry again. In The BrandInnovation Manifesto, he redefines the nature of brands,showing why old models and scales no longer work and revealing thatthe key to success today is impacting people's lifestyles(think Starbucks, iPod and eBay). At the heart of the book is theconcept of the 'brand molecule' to which new culturalideas can be constantly added to keep pace with change. Cataloguing32 classes of idea, Grant presents a practical approach to mixingand matching them within your own market to develop new brand ideas- and new ideas for existing brands.

Anbieter: Thalia AT
Stand: 05.12.2019
Zum Angebot
The Brand Innovation Manifesto
35,00 CHF *
ggf. zzgl. Versand

The days of the image brands are over, and 'newmarketing' has gone mainstream. The world's biggestcompanies are pursuing a post-advertising strategy, moving awayfrom advertising and investing in leading edge alternatives. In thevanguard of the revolution has been John Grant, co-founder of thelegendary agency St. Luke's and author of The NewMarketing Manifesto, whose radical thinking has informed ageneration. Now Grant is set to stun the industry again. In The BrandInnovation Manifesto, he redefines the nature of brands,showing why old models and scales no longer work and revealing thatthe key to success today is impacting people's lifestyles(think Starbucks, iPod and eBay). At the heart of the book is theconcept of the 'brand molecule' to which new culturalideas can be constantly added to keep pace with change. Cataloguing32 classes of idea, Grant presents a practical approach to mixingand matching them within your own market to develop new brand ideas- and new ideas for existing brands.

Anbieter: Orell Fuessli CH
Stand: 05.12.2019
Zum Angebot
The Brand Innovation Manifesto
35,00 CHF *
ggf. zzgl. Versand

The days of the image brands are over, and 'newmarketing' has gone mainstream. The world's biggestcompanies are pursuing a post-advertising strategy, moving awayfrom advertising and investing in leading edge alternatives. In thevanguard of the revolution has been John Grant, co-founder of thelegendary agency St. Luke's and author of The NewMarketing Manifesto, whose radical thinking has informed ageneration. Now Grant is set to stun the industry again. In The BrandInnovation Manifesto, he redefines the nature of brands,showing why old models and scales no longer work and revealing thatthe key to success today is impacting people's lifestyles(think Starbucks, iPod and eBay). At the heart of the book is theconcept of the 'brand molecule' to which new culturalideas can be constantly added to keep pace with change. Cataloguing32 classes of idea, Grant presents a practical approach to mixingand matching them within your own market to develop new brand ideas- and new ideas for existing brands.

Anbieter: Orell Fuessli CH
Stand: 05.12.2019
Zum Angebot
Reinventing the Bazaar
16,99 € *
zzgl. 3,00 € Versand

From the wild swings of the stock market to the online auctions of eBay to the unexpected twists of the world's post-Communist economies, markets have suddenly become quite visible. We now have occasion to ask, 'What makes these institutions work? How important are they? How can we improve them?' Taking us on a lively tour of a world we once took for granted, John McMillan offers examples ranging from a camel trading fair in India to the $20 million per day Aalsmeer flower market in the Netherlands to the global trade in AIDS drugs. Eschewing ideology, he shows us that markets are neither magical nor immoral. Rather, they are powerful if imperfect tools, the best we've found for improving our living standards. A New York Times Notable Book.

Anbieter: Thalia AT
Stand: 05.12.2019
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Brands
45,99 € *
ggf. zzgl. Versand

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry, Jr., Sidney Levy and Morris Holbrook. Organised into four perspectives - cultural, corporate, consumer, critical - these papers are chosen to highlight the complexities of contemporary branding through leading consumer brands such as Disney, eBay, Guinness, McDonalds, Nike, and Starbucks. They address key topics such as celebrity branding, corporate branding, place branding, and retail branding and critique the complexities of contemporary brands to provide a rich trove of interdisciplinary research insights into the function of brands as ethical, ideological and political objects. This thought-provoking collection will be of interest to all scholars of marketing, consumer behaviour, anthropology and sociology, and anyone interested in the powerful roles brands play in consumer's lives and cultural discourse.

Anbieter: Thalia AT
Stand: 05.12.2019
Zum Angebot
Brands
45,99 € *
ggf. zzgl. Versand

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry, Jr., Sidney Levy and Morris Holbrook.Organised into four perspectives - cultural, corporate, consumer, critical - these papers are chosen to highlight the complexities of contemporary branding through leading consumer brands such as Disney, eBay, Guinness, McDonalds, Nike, and Starbucks. They address key topics such as celebrity branding, corporate branding, place branding, and retail branding and critique the complexities of contemporary brands to provide a rich trove of interdisciplinary research insights into the function of brands as ethical, ideological and political objects.This thought-provoking collection will be of interest to all scholars of marketing, consumer behaviour, anthropology and sociology, and anyone interested in the powerful roles brands play in consumer's lives and cultural discourse.

Anbieter: Thalia AT
Stand: 05.12.2019
Zum Angebot
Brands
53,90 CHF *
ggf. zzgl. Versand

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading brand scholars Giana Eckhardt, John F. Sherry, Jr., Sidney Levy and Morris Holbrook. Organised into four perspectives - cultural, corporate, consumer, critical - these papers are chosen to highlight the complexities of contemporary branding through leading consumer brands such as Disney, eBay, Guinness, McDonalds, Nike, and Starbucks. They address key topics such as celebrity branding, corporate branding, place branding, and retail branding and critique the complexities of contemporary brands to provide a rich trove of interdisciplinary research insights into the function of brands as ethical, ideological and political objects. This thought-provoking collection will be of interest to all scholars of marketing, consumer behaviour, anthropology and sociology, and anyone interested in the powerful roles brands play in consumer's lives and cultural discourse.

Anbieter: Orell Fuessli CH
Stand: 05.12.2019
Zum Angebot